Promoting a website that is not linked to any other is like fighting a million people with your own hands. You may never succeed. The online platform as it is now requires that websites be connected to each other in order to be easily seen by those to whom they are targeted. Some experts have argued that link building is Google based and is coming to an end but I have strong reasons to disagree.
The whole internet is interconnected by way of links. The name internet means that information is interconnected and linked together. This is the first test of link building’s importance. No website can stand alone. In fact most websites are viewed in the link they have in either Google or any other search engine. Without linking the whole idea of looking for content online would be a thing of the past.
It is the only way a website can announce its presence. When one uploads a new site, it goes into a pool of billion of others and is only known by the one who downloaded it. People who have websites for business and without visibility, there is no meaningful business. For the website to be visible, only link building can get it to the forefront. This is by referring people who visit the popular site that has a link to the unpopular site.
The search engine business. Search engines which are the core movers of link building make their money through link building. As webmasters compete on who should rank first in search engine searches, a business opportunity is created. This is for those who want to be seen without doing what must be done to get visibility. Even though this happens, it can get so expensive that you need a lot of money to sustain such a position. The money might not be available for that long time because the business itself needs to make money and grow. The result is link building which enables ranking according to how many links you have made together with other factors.
Link building also helps in maintaining a vibrant internet. The interconnection between websites make it possible to access information from different sources in the internet may be by just a few clicks. When in search of information, links come in handy in leading the researcher to areas where the required details are. Some websites have hundreds of links going from them and this makes them rich sources of information.
The other side of link building is the related business of linking software. There are so many applications that focus on this area from different angles. They help people build, manage, identify and research links for different reasons part of which has to do with expanding the internet as a business.
