Customised packing for consumer goods isn’t just a way to keep the item safe; it’s also a way to talk to customers and change their minds about what to buy. The way something is packed artistically speaks to people and has a small impact on what they buy and how they feel about brands. It’s written by Polypouch, a company that sells stand-up pouches, and it’s about how the way a box looks can affect how people feel about a brand.
Packaging and How People Buy Things
When you buy something, the packaging is very important. It’s what the buyer sees first when they buy the goods, and it makes a big difference. Ipsos polled customers and found that the style of a product’s package makes them more or less likely to buy it. Being strong is very important, as this shows.
People also look for certain things in packages that make them want to buy the product. It should be easy to open, can be used again, and if possible, be eco-friendly. Besides that, the package should have clear and honest details about the item inside, like what materials were used, how it was made, and how it was ethically found.
Today, people are ready to give brands their money if they don’t tell them the truth. A little more than 70% of shoppers, according to NielsenIQ, say that being honest and open is “important” or “extremely important.” This is why all the information people need about a product should be on the box. This will make the person more likely to trust the brand.
Parts that make a package good
Each box is different. Some things, like the right use of colour, the right shape and size of the box, and the right material, are always present in good packing. Let’s look at these things more closely:
Change the colour
The colour of the boxes is one of the most important parts. Colours not only show what your brand is, but they also have meanings that are linked to your brand. For example, green is often connected to nature, health, and fitness, while red is connected to desire, action, and energy. However, blue means safety and trust, and yellow means happiness and good vibes. High-end brands like to use black because it makes things look classy and expensive. According to one study, 90% of people choose what they want to buy just by looking at the colour. Just that should show you how important it is to pick the right colour for your boxes.
How big and how round
When you think of packing, the first thing that probably comes to mind is a square or rectangular wooden box. But there are many unique and interesting ways to pack things. Maybe a simple square box, a bottle, or a bag won’t be enough to make your items stand out on the shelf. Over the years, it’s been good for companies to try new things with how they package their goods, even if it’s just for looks. People were interested in Nike ten years ago when they put the Nike Air Max shoes in a bag that was… full of air! It was easy to see the shoes because they were wrapped in air cushion, and it used less material than normal Nike packing.
Things that were used
These days, the material of your package is more important than ever. It tells people what your brand is about and shapes how they feel about it. These days, people care about the environment, so try to make your things out of materials that are good for the earth. There are many eco-friendly ways to package things, like using recycled paper and cardboard, recycled plastic, organic bubble wrap, cornflour packaging, and even mushroom packaging!
Being different means being different from other people.
There are many other people interested. By using strong packaging, you can make your brand stand out in a market full of stores selling the same things. How do companies make their boxes do this? Take a look at some examples. People care more about the environment, so more brands are using their goods to show that they care about doing things in an eco-friendly way. Many types of laundry soap have moved from plastic containers to ones that can be recovered. You can tell this by the way they package their goods. But that’s not all. To cut down on trash, these brands made the boxes smaller and put information on them about being eco-friendly.
We are trying to get new people.
People of different ages have different ideas about how to pack. There are more and more ways to use packaging to attract younger customers, especially Millennials and Generation Z, who together make up half of the people in the UK and US. This group of people likes things to be simple, clear, and personal. People are interested in brands whose products come in clean, simple boxes that show what the brand stands for and how good the products are.
Some brands have used clear packaging to show off the goods inside, or they’ve used bold colours, big fonts, and simple designs to get their attention. Let’s look at the well-known makeup brand Glossier. Lots of people love Glossier’s pink and white image on social media. Almost 800,000 posts use the word “glossier.” This group of people’s choices show that sometimes less is more!
In conclusion:
The rising cost of living has made shopping even more competitive, so brands need to use packages to tell stories that make people want to buy their products. That step shows the customer what your brand stands for, so it’s an important one.
We can’t say enough about how colour, size, shape, and material choices make people think. People react differently to different colours, and the package’s size and shape determine how appealing it looks on the shelf and how easy it is to handle. The goods you use should show what your brand stands for based on what people care about right now. Green living should be very important.
When there are a lot of new products on the market, one of the things that helps brands stand out and connect with their customers is the way they are packed. Packing is a visual language that businesses need to use to get people to buy their goods.
