When selling a home, selecting an exemplary real estate service is crucial for ensuring a swift sale and maximising profits. Two platforms have gained significant attention for their innovative approaches are 72SOLD and Houzeo.
While both services aim to simplify the home-selling process, they cater to different types of sellers.
This article compares 72SOLD and Houzeo, examining their features, pricing, benefits, and drawbacks to help you decide which service aligns with your home-selling needs.
Understanding 72SOLD
Founded in 2018 by Greg Hague, 72SOLD has quickly built a reputation for its rapid home-selling process.
The platform promises to sell homes in just eight days, leveraging a unique 72-hour marketing period that fosters competitive bidding among buyers.
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Licensed real estate agents represent sellers, managing negotiations to secure the best sale price quickly.
For those needing to sell soon, 72SOLD presents an attractive option.
Exploring Houzeo
In contrast, Houzeo offers a flat-fee Multiple Listing Service (MLS) model, allowing sellers to list their homes for a fixed price instead of incurring high commission fees.
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This service provides broad exposure through MLS platforms, attracting a diverse pool of potential buyers.
Houzeo’s self-service model gives sellers complete control over the selling process, making it a cost-effective choice for those who manage their listings independently.
Comparing Key Features
A detailed comparison reveals significant differences between 72SOLD and Houzeo.
| Feature | 72SOLD | Houzeo |
| Sales Process | 8-day sale with a 72-hour marketing period | Continuous visibility on MLS platforms |
| Commission/Fees | Negotiated fees with agents | Flat-fee MLS listing (no commission) |
| Level of Control | Limited (handled by agents) | High (self-service platform) |
| Technology | Minimal technological integration | Advanced digital tools for sellers |
| Marketing Strategy | Creates buyer competition | Broader, long-term visibility on MLS |
| Customer Support | Agents manage everything | Support available for self-managed process |
Pricing Breakdown
Pricing is a critical factor when evaluating 72SOLD and Houzeo:
| Service | 72SOLD | Houzeo |
| Commission | Negotiated with a real estate agent | Flat fee (typically around $300-$500) |
| Additional Fees | Potentially higher commission rates | No hidden charges |
| Total Cost (for a $400,000 home) | Approximately $20,000 (if 5% commission) | Roughly $500 (flat-fee service) |
Houzeo offers significant savings with its flat-fee model, while 72SOLD’s commission can accumulate based on the home’s selling price.
Benefits of 72SOLD
The main advantage of 72SOLD is its speed.
The platform’s 72-hour marketing period encourages competitive bidding, leading to quicker sales and often higher prices.
Sellers benefit from personalised support from real estate agents, who guide them through every step, from pricing strategies to negotiations.
Benefits of Houzeo
Houzeo excels in cost-saving potential and control.
The flat-fee structure allows sellers to avoid traditional high commissions, making it ideal for those comfortable managing their listings.
The platform provides essential tools such as electronic signatures and document management, simplifying the selling process while keeping costs low.
Drawbacks of 72SOLD
While the speed is appealing, it can also be a disadvantage. A compressed timeline may lead to rushed showings and negotiations.
The negotiated commission fees can sometimes be higher than expected, especially if the agent pushes for a more significant percentage based on the home’s value.
Drawbacks of Houzeo
Houzeo’s self-service model, while empowering, can be daunting for sellers unfamiliar with the real estate process.
Without a dedicated agent to handle inquiries and negotiations, sellers must be proactive, which might feel overwhelming for those seeking a more hands-off approach.
Marketing Strategies and Exposure
72SOLD employs a short-term, intensive marketing strategy that generates buyer competition within a 72-hour window, often resulting in multiple offers and higher sale prices.
However, this method limits exposure time.
Conversely, Houzeo provides long-term visibility on MLS platforms, allowing sellers to keep their listings active as needed.
While this approach may result in a longer selling process, it offers greater visibility and flexibility to attract a broader audience.
Flexibility and Support
72SOLD offers complete support through agents who guide sellers from listing to closing.
However, sellers have limited control once the agent takes over.
Houzeo provides greater flexibility, allowing sellers to manage their listings independently.
Customer support is available, but sellers are responsible for most tasks, including pricing, marketing, and negotiations.
Conclusion
In conclusion, the choice between 72SOLD and Houzeo ultimately depends on your specific needs as a seller.
If you prioritise a fast sale and are willing to invest in professional support, 72SOLD may be the right option.
Conversely, if minimising commission costs and maintaining control over your listing are essential, Houzeo’s flat-fee model could be more suitable.
For those seeking expert guidance and local market knowledge, 72SOLD’s agent-driven approach may be ideal.
On the other hand, if you prefer a tech-driven platform that allows for cost savings and self-management, Houzeo stands out as the better fit.
By carefully considering these factors, you can make an informed decision that aligns with your home-selling goals.
People May Ask
1. Which platform is faster for selling my home?
72SOLD is designed for speed, promising to sell homes in just eight days due to its 72-hour marketing period.
2. How much can I save with Houzeo?
Houzeo operates on a flat-fee model, typically costing around $300-$500. This is significantly less than traditional commission rates, which can be around 5% of the sale price.
3. Do I need real estate experience to use Houzeo?
While Houzeo allows for more control and independence, sellers who lack real estate experience may need an agent’s guidance to find the platform challenging.
4. What kind of support can I expect from each platform?
72SOLD provides extensive support through real estate agents, while Houzeo offers customer support for self-managed processes, leaving most tasks up to the seller.
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